Premium Technology Services in Kerr County, Texas: Expert Web Development, AI Solutions, Custom Software, Mobile Apps, and Digital Transformation – Your Local High-Tech Partner | growHOUSTON

Kerr County’s Digital Transformation Starts Here

From the historic downtown of Kerrville to the scenic beauty of the Guadalupe River, Kerr County businesses face unique challenges in today’s digital landscape. Whether you’re a family-owned ranch in Hunt, a healthcare provider in Ingram, or a growing retail business in Center Point, your online presence determines whether customers find you or your competitors. The Texas Hill Country’s economic heartbeat requires digital solutions as robust as the community itself – and that’s where growHOUSTON delivers.

We understand Kerr County’s distinct business ecosystem. The region’s mix of tourism, healthcare, agriculture, and small business enterprises demands technology solutions that are both sophisticated and practical. While Kerrville serves as the county seat and economic hub, communities like Fredericksburg (just outside Kerr County) and Bandera create a regional market that values authenticity and local expertise. That’s why we bring Houston-level technology expertise to Kerr County businesses – without the big-city markup.

Our remote service model means Kerr County businesses get access to the same cutting-edge technology that powers enterprises in Houston’s Energy Corridor and Medical Center, but tailored specifically for the Texas Hill Country market. Text (832) 416-2816 to discuss how we can help your Kerr County business dominate its digital space.

Why Kerr County Businesses Choose growHOUSTON

Kerr County’s business landscape is as diverse as its geography. From the historic charm of downtown Kerrville to the agricultural operations in the rural areas, businesses here face distinct digital challenges:

1. Tourism-Dependent Economy: With attractions like the Museum of Western Art, Kerrville-Schreiner Park, and the annual Kerrville Folk Festival, local businesses need websites that convert visitors into customers before they even arrive.

2. Healthcare Sector Growth: Peterson Health and other medical facilities serve a growing population that increasingly researches healthcare options online.

3. Agricultural and Ranching Operations: Family-owned ranches and agricultural businesses need digital tools to reach wholesale buyers and direct-to-consumer markets.

4. Small Business Competition: Kerrville’s vibrant Main Street corridor competes for attention with online retailers and big-box stores.

5. Seasonal Fluctuations: Tourism peaks during festivals and summer months, requiring digital strategies that maximize year-round visibility.

Unlike generic agencies that offer one-size-fits-all solutions, growHOUSTON brings proven systems to Kerr County. Our PANDEM1C technology has achieved #1 rankings in global markets like Australia, Dubai, and Tokyo – proving we can dominate search results anywhere. We apply this same expertise to Kerr County businesses, ensuring you rank for searches like “Kerrville restaurants,” “Kerr County healthcare,” and “Texas Hill Country ranches.”

Comprehensive Technology Services for Kerr County Businesses

Custom Web Development for Kerr County’s Unique Needs

Your website is more than digital brochure – it’s your 24/7 salesperson, customer service representative, and brand ambassador. In Kerr County’s competitive market, a generic website won’t cut it. You need a digital presence as unique as your business.

What Kerr County Businesses Get with Our Web Development:

• Custom WordPress Solutions: No page builders, no bloat – just clean, fast-loading code built specifically for your business. We create custom themes using PHP and React that load in milliseconds, crucial for mobile users in rural areas with spotty connectivity.
• Tourism-Focused Websites: For Kerrville’s hospitality industry, we build sites with online booking systems, event calendars, and mobile-optimized designs that convert visitors into guests.
• Healthcare Websites: HIPAA-compliant patient portals, appointment scheduling, and secure forms for Peterson Health affiliates and private practices.
• E-Commerce Platforms: For Kerrville’s Main Street retailers and Hill Country artisans, we implement WooCommerce stores with local pickup options, subscription services, and seamless payment processing.
• Agricultural Business Websites: Custom solutions for ranches and farms featuring inventory management, wholesale ordering systems, and direct-to-consumer sales platforms.
• Performance Optimization: Core Web Vitals scores of 95+ to ensure fast loading even on rural broadband connections.
• SEO Architecture: Built-in silo structures and schema markup that help you rank for “Kerrville [your service]” searches.

The growHOUSTON Difference:
While Kerr County agencies might offer template-based websites with slow load times, we build custom solutions. Our development process includes:

1. Forensic Audit: We identify plugin conflicts, orphaned code, and performance bottlenecks.
2. Database Optimization: Cleaning up fragmented wp_options tables and optimizing MySQL performance.
3. Security Hardening: Implementing XML-RPC disabling, randomized database prefixes, and locked file editing.
4. AI Integration: Adding custom chatbots trained on your content and automated taxonomy systems.

Kerr County Web Development Pricing:

• Business Website: $8,000-$15,000 (Custom theme, 10-20 pages, basic e-commerce)
• E-Commerce Website: $15,000-$35,000 (Full WooCommerce, custom functionality)
• Enterprise Website: $35,000-$100,000+ (Multi-site, integrations, custom applications)
• Maintenance: $150-$1,000/month (depending on needs)

AI Solutions for Kerr County’s Future-Ready Businesses

Artificial Intelligence isn’t just for Silicon Valley startups – it’s transforming businesses right here in Kerr County. From automating customer service to optimizing agricultural operations, AI can give your business a competitive edge.

How Kerr County Businesses Use Our AI Solutions:

• AI-Powered Customer Service: Implement chatbots that answer common questions about your services, hours, and offerings – freeing up your staff to focus on high-value interactions.
• Predictive Analytics: For Kerrville’s tourism industry, AI models predict visitor patterns, helping hotels and attractions optimize staffing and inventory.
• Agricultural Optimization: AI systems analyze weather data, soil conditions, and market trends to help Hill Country ranches maximize yield and profitability.
• Healthcare AI: Secure AI assistants help medical practices manage patient inquiries, appointment scheduling, and follow-up care.
• Content Generation: PANDEM1C generates location-specific content that helps your business rank for “Kerr County [your service]” searches.
• Process Automation: Automate repetitive tasks like invoicing, inventory management, and data entry to save time and reduce errors.

Our AI Technology Stack:

• Custom AI Agents: Autonomous systems that work 24/7 to qualify leads, book appointments, and follow up with customers.
• RAG Systems: Custom knowledge bases built from your business data, ensuring AI responses are accurate and brand-aligned.
• Custom LLMs: Fine-tuned language models that understand your industry’s specific terminology and customer needs.
• Predictive Analytics: Demand forecasting, churn prediction, and inventory optimization tailored for Kerr County businesses.
• Computer Vision: Quality control for agricultural products, document scanning for medical offices, and security monitoring.

Why Kerr County Businesses Choose Our AI Solutions:
We don’t just implement AI – we build it. Our founder, Colin Valencia, created PANDEM1C, the system that achieved #1 rankings in global markets. When you work with growHOUSTON, you’re getting AI expertise from the team that built a system capable of dominating search results worldwide. This same technology now serves Kerr County businesses, helping you compete with larger enterprises while maintaining your local charm.

Kerr County AI Solution Pricing:

• Custom AI Implementation: $25,000-$100,000
• AI Chatbot Development: $15,000-$50,000
• Predictive Analytics: $20,000-$75,000
• Process Automation: $10,000-$50,000

Custom Software Development for Kerr County Enterprises

Off-the-shelf software often falls short for Kerr County businesses with unique needs. Whether you’re managing a ranch operation, running a healthcare practice, or operating a tourism business, custom software can streamline operations and give you a competitive edge.

Custom Software Solutions for Kerr County Industries:

• Ranch Management Software: Custom applications for livestock tracking, pasture management, and direct-to-consumer sales.
• Healthcare Practice Management: HIPAA-compliant systems for patient records, billing, and telemedicine.
• Tourism Booking Systems: Integrated reservation platforms for hotels, event venues, and guided tours.
• Retail Inventory Management: Custom solutions for Main Street shops and agricultural supply stores.
• Nonprofit Management: Donor tracking, event management, and volunteer coordination for Kerr County nonprofits.
• Government Solutions: Custom software for city services, permitting, and community engagement.

Our Technology Stack:

• Frontend: React, Next.js, Vue.js, TypeScript
• Backend: Node.js, Python, Go, Rust
• Databases: PostgreSQL, MySQL, MongoDB
• Cloud: AWS, Google Cloud, Azure
• AI/ML: TensorFlow, PyTorch, custom model training

The growHOUSTON Advantage:
Unlike Kerr County developers who might use outdated technologies, we build with modern, scalable architectures. Our custom software development process includes:

1. Needs Assessment: Understanding your specific business challenges.
2. Architecture Design: Creating scalable, secure systems.
3. Agile Development: Delivering working software in sprints.
4. Quality Assurance: Rigorous testing and security audits.
5. Deployment & Training: Ensuring smooth implementation.

Kerr County Custom Software Pricing:

• MVP Development: $25,000-$50,000
• Enterprise Solutions: $50,000-$250,000+
• Maintenance & Support: Custom pricing

Mobile App Development for Kerr County’s On-the-Go Customers

In Kerr County, where residents and visitors are often on the move between Kerrville, Ingram, and the surrounding Hill Country, mobile apps can be a game-changer for your business. Whether you need to serve tourists, ranchers, or healthcare patients, a well-designed app can enhance customer engagement and streamline operations.

Mobile App Solutions for Kerr County Businesses:

• Tourism & Hospitality Apps: For Kerrville hotels, restaurants, and attractions to manage bookings, share local information, and engage visitors.
• Ranch Management Apps: Tools for livestock tracking, pasture management, and direct sales to consumers.
• Healthcare Apps: Patient portals, telemedicine platforms, and health tracking for medical practices.
• Retail Apps: Shopping apps for Main Street businesses with loyalty programs and mobile ordering.
• Event Apps: For Kerrville’s numerous festivals and community events.
• Field Service Apps: For agricultural service providers, contractors, and maintenance teams.

Our Mobile Development Expertise:

• Native iOS: Swift, SwiftUI for iPhone and iPad apps
• Native Android: Kotlin, Java for Android devices
• Cross-Platform: React Native, Flutter for cost-effective solutions
• Progressive Web Apps: Web-based apps that work on all devices
• App Store Optimization: Ensuring your app gets found in the App Store and Google Play

Why Kerr County Businesses Need Apps:

1. Tourists Expect Mobile Convenience: Visitors to Kerrville and the Texas Hill Country use their phones to find attractions, make reservations, and share experiences.
2. Ranchers Need Field Access: Mobile apps allow agricultural operations to manage inventory, track livestock, and process orders from anywhere.
3. Healthcare Patients Demand Digital Access: Patients increasingly expect to schedule appointments, access records, and communicate with providers via mobile.
4. Retailers Compete with Online Giants: Mobile apps with loyalty programs and mobile ordering help local businesses compete.

Kerr County Mobile App Pricing:

• Simple App: $30,000-$75,000
• Complex App: $75,000-$150,000+
• Enterprise Solutions: $150,000-$500,000+
• Progressive Web App: $8,000-$25,000

Digital Transformation Consulting for Kerr County Businesses

Digital transformation isn’t just for big corporations – it’s essential for Kerr County businesses looking to compete in today’s economy. From automating manual processes to implementing AI-driven decision making, we help businesses modernize their operations.

Digital Transformation Services for Kerr County:

• Technology Strategy: Developing a roadmap for digital modernization.
• Process Automation: Identifying and automating repetitive tasks.
• Cloud Migration: Moving from on-premise systems to cloud-based solutions.
• Data Strategy: Implementing systems to collect, analyze, and act on business data.
• Customer Experience: Redesigning digital touchpoints to improve customer satisfaction.
• Change Management: Helping your team adapt to new technologies and processes.

Our Approach to Digital Transformation:

1. Assessment: Understanding your current technology landscape.
2. Strategy: Developing a customized transformation plan.
3. Implementation: Executing the plan with minimal disruption.
4. Training: Ensuring your team can use new systems effectively.
5. Optimization: Continuously improving based on results.

Why Kerr County Businesses Need Digital Transformation:

• Compete with Larger Enterprises: Digital tools level the playing field.
• Improve Customer Experience: Modern customers expect digital convenience.
• Increase Efficiency: Automation reduces costs and errors.
• Make Better Decisions: Data-driven insights lead to better business outcomes.
• Future-Proof Your Business: Technology adoption ensures long-term viability.

Kerr County Digital Transformation Pricing:

• Strategy Consulting: $15,000+
• Implementation: Custom pricing based on scope

Kerr County Market Intelligence: Understanding Your Digital Landscape

Kerr County’s economy is a unique blend of tourism, healthcare, agriculture, and small business enterprises. Understanding this landscape is crucial for developing effective digital strategies.

Key Industries in Kerr County:

1. Tourism & Hospitality: Kerrville’s position as the “Gateway to the Texas Hill Country” makes tourism a major economic driver. The Kerrville Folk Festival, Kerrville-Schreiner Park, and the Museum of Western Art attract visitors year-round.
2. Healthcare: Peterson Health and numerous private practices serve the region’s growing population, particularly retirees attracted to the area’s quality of life.
3. Agriculture & Ranching: The Hill Country’s ranching heritage continues with numerous operations producing livestock, wool, and specialty agricultural products.
4. Retail & Small Business: Kerrville’s Main Street corridor and surrounding communities support a vibrant small business ecosystem.
5. Education: Schreiner University and local school districts create opportunities for educational technology and services.
6. Manufacturing: Several manufacturing facilities serve regional and national markets.

Kerr County’s Digital Challenges:

• Rural Connectivity: While Kerrville has decent broadband, many rural areas still face connectivity challenges that impact website performance and mobile access.
• Seasonal Tourism: Digital strategies must account for seasonal fluctuations in visitor traffic.
• Aging Population: Many Kerr County residents are retirees who may not be as tech-savvy as younger demographics.
• Competition with Nearby Cities: Kerrville competes with Fredericksburg, Bandera, and other Hill Country destinations for tourist dollars.
• Healthcare Technology Needs: Medical practices require HIPAA-compliant digital solutions.
• Agricultural Technology Adoption: Ranches and farms need practical technology solutions that work in rural settings.

How growHOUSTON Addresses These Challenges:
Our remote service model means we can serve Kerr County businesses with the same expertise we bring to Houston’s Energy Corridor and Medical Center. We understand the unique needs of Hill Country businesses and tailor our solutions accordingly. From mobile-optimized websites that work on rural broadband to AI-powered tourism marketing, we help Kerr County businesses thrive in the digital age.

Why Kerr County Businesses Choose growHOUSTON Over Local Competitors

While Kerr County has local web developers and digital agencies, growHOUSTON offers several distinct advantages:

1. Proven Global Success: Our PANDEM1C system has achieved #1 rankings in Australia, Dubai, Tokyo, and other global markets. This same technology now serves Kerr County businesses, ensuring you get enterprise-level SEO capabilities.

2. Direct Founder Access: Text (832) 416-2816 and you reach Colin Valencia directly – no account managers, no runaround. This ensures your project gets the attention it deserves from someone who understands both technology and business.

3. Custom Code, Not Templates: While many local agencies use page builders like Elementor or Divi that slow down your site, we write custom code. This results in faster load times, better search rankings, and higher conversion rates.

4. Comprehensive Service Offering: From web development to AI solutions to custom software, we offer a full suite of technology services. This means you can rely on one partner for all your digital needs.

5. Transparent Pricing: We provide clear pricing upfront with no hidden fees. You’ll know exactly what you’re getting and what it will cost before we start work.

6. Month-to-Month Service: Unlike agencies that lock you into long-term contracts, we work on a month-to-month basis. If you’re not satisfied, you can leave at any time.

7. Remote Advantage: Our remote service model means you get Houston-level expertise without the big-city markup. We can serve Kerr County businesses more cost-effectively than local agencies.

8. Industry-Specific Expertise: We understand the unique needs of Kerr County’s key industries – tourism, healthcare, agriculture, and small business. Our solutions are tailored to your specific market.

Kerr County’s Digital Future: How Technology is Transforming the Hill Country

Kerr County is at a digital crossroads. As more businesses recognize the importance of online presence, those who embrace technology will thrive while others fall behind. Here’s what the future holds for Kerr County businesses:

1. AI-Powered Customer Service: Chatbots and virtual assistants will handle routine customer inquiries, freeing up staff to focus on high-value interactions. Kerrville hotels, restaurants, and attractions will use AI to provide 24/7 customer support.

2. Predictive Analytics for Tourism: AI models will predict visitor patterns, helping Kerrville’s tourism industry optimize staffing, inventory, and marketing efforts. Hotels will know when to expect high occupancy, and restaurants will anticipate busy periods.

3. Digital Agriculture: Ranches and farms will use IoT sensors, drones, and AI to optimize water usage, monitor livestock health, and predict market trends. Mobile apps will help agricultural businesses manage operations from anywhere.

4. Telemedicine Expansion: Healthcare providers will expand telemedicine offerings, allowing patients to consult with doctors remotely. AI-powered diagnostic tools will assist healthcare professionals in providing better care.

5. Smart Tourism: Augmented reality apps will enhance visitor experiences at Kerrville’s attractions. Mobile apps will provide real-time information about events, trail conditions, and local businesses.

6. E-Commerce Growth: Main Street retailers will expand their online presence, offering local pickup options and direct-to-consumer sales. E-commerce platforms will help Kerr County businesses reach customers beyond the Hill Country.

7. Digital Government Services: Local government will implement online permitting, bill payment, and service request systems, making it easier for residents and businesses to interact with city services.

8. Community Engagement Platforms: Digital platforms will facilitate community engagement, allowing residents to participate in local decision-making, report issues, and connect with neighbors.

growHOUSTON is at the forefront of these digital transformations. Our expertise in web development, AI solutions, custom software, and digital strategy positions us as the ideal partner for Kerr County businesses looking to embrace the future.

Serving Kerr County and Beyond: Our Geographic Coverage

While our headquarters is in Kemah, Texas, we serve businesses throughout the Texas Hill Country and beyond. Our remote service model means we can bring Houston-level expertise to Kerr County businesses without the big-city markup.

Primary Service Area:

• Kerrville (County Seat)
• Ingram
• Hunt
• Center Point
• Mountain Home
• Harper
• Fredericksburg (Gillespie County)
• Bandera (Bandera County)
• Comfort (Kendall County)

Expanded Service Area:
We also serve businesses in the broader Texas Hill Country region, including:

• San Antonio metro area
• Austin metro area
• Boerne
• New Braunfels
• Marble Falls
• Llano

Service Delivery Model:

• Remote Service: Primary delivery method for all clients
• In-Person Meetings: Available for clients within reasonable driving distance
• Video Conferencing: Zoom, Google Meet, Microsoft Teams
• Phone/Text: (832) 416-2816 – Direct founder access

Frequently Asked Questions About Technology Services in Kerr County

How much does web design cost in Kerr County?
Professional web design in Kerr County typically ranges from $8,000 to $35,000 depending on complexity. Our custom WordPress sites start at $8,000 for business websites and $15,000 for e-commerce platforms. Enterprise solutions with custom functionality start at $35,000. Unlike template-based agencies, we build custom code that loads fast and ranks well in search engines.

Do you have an office in Kerr County?
Our headquarters is in Kemah, Texas, but we serve Kerr County businesses remotely with 24/7 availability. For clients in our service area, we’re happy to meet in person when needed. Many Kerr County businesses prefer remote collaboration as it means faster response times and no billable hours for commute time.

Can you meet in person in Kerrville or other Kerr County locations?
Yes, we can arrange in-person meetings in Kerrville and other Kerr County locations for clients within our service area. While our primary service model is remote, we understand the value of face-to-face interaction for complex projects. Text (832) 416-2816 to schedule a consultation.

Why should I hire a Kemah company for Kerr County work?
There are several advantages to working with growHOUSTON for your Kerr County business:

1. Expertise: We bring Houston-level technology expertise to Kerr County at competitive prices.
2. Proven Systems: Our PANDEM1C technology has achieved #1 rankings in global markets – the same systems now serve Kerr County businesses.
3. Direct Access: Text (832) 416-2816 and you reach the founder directly, not an account manager.
4. Custom Code: Unlike template-based agencies, we build custom solutions tailored to your business.
5. Month-to-Month: We work on a month-to-month basis with no long-term contracts.

How do you understand Kerr County’s market when you’re not based here?
We conduct thorough research on every market we serve, including Kerr County. Our team understands:

• Kerr County’s tourism-driven economy and seasonal fluctuations
• The healthcare sector’s needs, including HIPAA compliance
• The agricultural and ranching industry’s unique requirements
• The competitive landscape of Kerrville’s Main Street corridor
• The connectivity challenges of rural Kerr County

Additionally, our remote service model allows us to bring specialized expertise that local agencies often can’t match.

Do you work with Kerr County’s tourism industry?
Absolutely. Tourism is a major economic driver for Kerr County, and we have extensive experience working with:

• Hotels and lodging providers
• Restaurants and food service businesses
• Event venues and attractions
• Tour operators and guide services
• Retail shops targeting tourists

We build mobile-optimized websites with online booking systems, implement local SEO strategies to capture “Kerrville [service]” searches, and create digital marketing campaigns that drive tourism traffic.

Can you build HIPAA-compliant websites for Kerr County healthcare providers?
Yes, we have extensive experience building HIPAA-compliant websites and applications for healthcare providers. Our healthcare solutions include:

• Secure patient portals
• Online appointment scheduling
• Electronic health record integration
• Telemedicine platforms
• HIPAA-compliant forms and data handling

We understand the unique needs of Kerr County’s healthcare sector, including Peterson Health affiliates and private practices.

Do you offer SEO services for Kerr County businesses?
Yes, we offer comprehensive SEO services that help Kerr County businesses rank for local searches like:

• “Kerrville restaurants”
• “Kerr County healthcare”
• “Texas Hill Country ranches”
• “Kerrville hotels”
• “[Your service] near me”

Our PANDEM1C technology has achieved #1 rankings in global markets, and we apply this same expertise to Kerr County businesses. We offer:

• Local SEO optimization
• Technical SEO audits
• Content strategy and creation
• Link building
• Monthly reporting and analytics

What’s included in your web development pricing?
Our web development pricing includes:

• Custom design tailored to your brand
• Custom theme development (no page builders)
• Mobile-first responsive design
• SEO-optimized architecture
• Basic content entry
• Training on how to use your new website
• 30 days of post-launch support

We provide transparent pricing with no hidden fees. Unlike some agencies, we don’t charge extra for essential features like mobile optimization or basic SEO.

Do I own my website when it’s complete?
Yes, you own your website completely. We provide:

• Full access to all code and files
• Complete copyright transfer
• Ownership of your domain name
• Access to your hosting account (or we’ll help you set up your own)

Unlike some agencies that lock you into their hosting or proprietary systems, we believe you should have complete control over your digital assets.

What happens after my website launches?
After launch, we provide:

• 30 days of complimentary support
• Training on how to use your new website
• Documentation for future reference
• Optional ongoing maintenance plans
• Optional SEO and digital marketing services

We’re committed to your long-term success and are always available to help you grow your online presence.

How long does it take to build a website for my Kerr County business?
The timeline depends on the complexity of your project:

• Simple business website: 4-6 weeks
• E-commerce website: 6-10 weeks
• Custom web application: 10-16 weeks
• Enterprise solution: 16-24 weeks

We provide a detailed project timeline before we begin work, and we keep you updated throughout the process.

Do you offer mobile app development for Kerr County businesses?
Yes, we offer comprehensive mobile app development services for:

• iOS (iPhone and iPad)
• Android
• Cross-platform (React Native, Flutter)
• Progressive Web Apps (PWAs)

We’ve built apps for tourism businesses, healthcare providers, agricultural operations, and more. Whether you need a customer-facing app or an internal tool for your business, we can help.

Can you integrate with existing software my Kerr County business uses?
Yes, we specialize in system integration. We can connect your new website or application with:

• CRM systems (Salesforce, HubSpot, etc.)
• ERP systems
• Payment processors
• Inventory management systems
• Accounting software
• And many other business applications

We’ll work with you to understand your existing systems and create a seamless integration plan.

What if I’m not happy with the work?
We’re committed to your satisfaction. If you’re not happy with the work, we’ll:

• Identify the issues
• Develop a plan to address them
• Make the necessary changes
• Continue working until you’re satisfied

We work on a month-to-month basis, so if you’re not completely satisfied, you can end the relationship at any time.

Ready to Transform Your Kerr County Business?

Every day your website underperforms, your competitors capture the leads and customers that should be yours. In Kerr County’s competitive market, digital excellence isn’t optional – it’s essential for survival and growth.

📞 Ready to dominate Kerr County’s digital landscape?

Text or call (832) 416-2816 and reach the founder directly.

• No account managers
• No sales pitch
• No obligation
• Just a conversation about how we can help your Kerr County business grow

Your competitors already called. Have you?

We serve Kerr County businesses with the same systems that achieved #1 rankings in Australia, Dubai, Tokyo, and other global markets. Now it’s your turn to experience digital dominance.

Text (832) 416-2816 now – the person who answers writes the code.